GTM engineer examples
What a GTM engineer actually builds, in their own words: systems people have built for the companies they work at, each one explained for the sales leader deciding whether to hire one.
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Cognition Anyone on the marketing team can ask in Slack for a campaign, an audience or an event review, and an AI agent runs it through tested code
Will Hunter · GTM Engineer -
Modal Forecasts each customer's usage and alerts the team when a customer drifts from it, where closed-won and churn don't have clean definitions
Chris Prinz · GTM Engineer -
Air Rebuilt outbound so no account quietly falls through the cracks; meetings booked went from 1% to over 6% of assigned accounts
Tom Bonagura · GTM Engineer -
Vercel Turned what customers say on calls, in support cases and in Slack into a weekly report that tells each product team what the field is asking for
Brandon Galang · GTM Engineer -
WorkOS Gave the whole go-to-market team one shared record of every account and contact, which anyone can ask questions of or act on without help
Jack Perales · GTM Engineer
- Modal
Turned the black box behind Modal's account data into a console the team can use to see what's flowing, what's broken and why
Chris Prinz · GTM Engineer -
Attention Sent each new lead to the rep most likely to win it, based on deal history and shared background; win rates rose 30%
Jacob Fleisher · Head of Sales -
OpenAI Cut post-call admin to a quick review: Salesforce tasks, follow-up emails and internal Slack updates are drafted from the call
Bryant McCombs · Account Director -
AssemblyAI An in-house AI agent now resolves 80% of inbound sales and support questions without a human, up from 10% with an off-the-shelf bot
Matt Lawler · Lead Forward Deployed Engineer, Onboarding -
LangChain Turned LangChain's customer calls into answers anyone can look up, like which customers run on which cloud or need self-hosting
Vishnu Suresh · Software Engineer -
Default Every account is scored on fit and timing each month, so reps know which accounts to call now and which get automated emails
Nandika Jhunjhunwala · Founding Growth Engineer -
Ordo School-lunch contract bids that took five people working late now run with two people, and more bids went out this year
Hunter Rosenblume · CEO & Co-Founder - LangChain
Cut the time it takes LangChain to reply to inbound leads by having an agent research each lead and draft emails that learn each rep's style
Vishnu Suresh · Software Engineer -
Profound AI agents check the company's Google Ads on a schedule and send suggested changes to Slack, where a person approves them
Nick Lafferty · Founding Marketing Engineer -
Sequel.io Turns a product brief into a full launch kit, from blog post to sales messaging and BDR emails, so a four-person team can launch weekly
Kathleen Booth · VP of Marketing - LangChain
Every Monday, each LangChain rep gets a rundown of what changed at their accounts and the top things to do about it
Vishnu Suresh · Software Engineer - Profound
Shows which of the team's LinkedIn posts bring in sales leads, by lining up post views with leads in the CRM
Nick Lafferty · Founding Marketing Engineer - Sequel.io
Sales has battle cards for all 19 competitors that mostly keep themselves current each week, without a product marketer on the team
Kathleen Booth · VP of Marketing -
Hex One app that shows marketing what customers raise most on calls, in deals and in support issues, then suggests content to match
Dorothy Huynh · GTM Engineer, Marketing Systems - Modal
Built sales territories from data and rep feedback, so the team can redraw and re-check books in hours or days instead of weeks
Chris Prinz · GTM Engineer -
Owner.com Rebuilt lead scoring for the cold-calling team; reps given the top-scored leads reached a restaurant's decision-maker twice as often
YG Hong · Applied AI Manager -
Octave Turned the cold sales emails his head of sales receives into an automated campaign where the sender's own pitch becomes the demo
Nalin Krishnan · GTM Engineer