Octave 
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The problem
Octave's head of sales gets outbound pitches from other companies. Nalin's read is that most of them go to the wrong person: he puts Octave being the sender's ideal customer at under 5% of cases, and blames the poor targeting on a lack of context.
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What they built
A campaign the team named Prometheus. When a cold email arrives, it checks whether Octave is the sender's ideal customer, builds the sender a full Octave workspace with personas and playbooks, and writes the email they should have sent. If Octave is a fit, the reply is "here's how you should have pitched me." If not, it is "you emailed the wrong person, here's who to target instead and how." Qualified contacts at the sender's company are then enrolled in an email and LinkedIn sequence that shares the rewrite and, near the end, says the whole thing was automated.
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So what
Cold pitches from good-fit companies become outbound to those companies, and the prospect's own email becomes the demo. If they book, their demo workspace is already built.
Under the hood
For GTM engineers
An incoming email to the head of sales triggers the workflow. It screens whether the email is an outbound pitch, then runs the sender's company through an Octave qualifier agent. For qualified companies it programmatically creates a separate Octave workspace, runs a second qualifier to decide between "we fit, but you pitched us badly" and "wrong ICP", and calls agents in that workspace to write the better message. Octave's Prospector agent finds contacts at the sender's company who match a buyer persona, each is qualified again, Octave sequence agents write email and LinkedIn steps, and contacts are enriched and enrolled in a live campaign.
More examples
Other systems GTM engineers have built, or see all of them.
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Cognition Anyone on the marketing team can ask in Slack for a campaign, an audience or an event review, and an AI agent runs it through tested code
Will Hunter · GTM Engineer -
Modal Forecasts each customer's usage and alerts the team when a customer drifts from it, where closed-won and churn don't have clean definitions
Chris Prinz · GTM Engineer -
Air Rebuilt outbound so no account quietly falls through the cracks; meetings booked went from 1% to over 6% of assigned accounts
Tom Bonagura · GTM Engineer
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