A console that shows how account data flows

Modal's GTM data runs through one pipeline that loads, enriches, matches, qualifies and segments accounts, then pushes the results back to other tools. That pipeline was effectively a black box. After nine months of adding more data sources, more business logic and more automations, Chris thought the system and team were pretty close to buckling under their own weight.

A console for the GTM data platform. It shows how data flows through each step, where records drop off and how that trends, plus interactive documentation, the health of each source, a way to look up and QA individual records, and easy updates as the underlying schema and code change.

Chris says the team now has a holistic view that lets them align their mental models, measure performance and troubleshoot quickly as the team grows, and that it has made it much easier to sleep at night.

The data that decides which accounts get worked is no longer a black box. When something looks off, the team can see where records dropped and why, instead of guessing.