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Principal AI GTM Strategist – Outbound & Demand Generation

WorkdayPleasanton, CA, USA · USIndividual contributor

Maps AI-driven demand-generation strategy and translates GTM needs into system requirements

What you’d own

  • map AI-driven demand-generation and prospecting processes
  • translate business needs into functional requirements and system logic
  • align AI demand-gen initiatives with pipeline and revenue goals
  • define governance, brand-safety rules, and AI workflow logic
  • track GTM AI and prospecting trends to advise leadership
  • measure prospecting effectiveness and optimize conversion pathways

From the posting

8 years of GTM/revenue operations or outbound prospecting experience, specifically in AI-driven demand generation and prospecting strategy.6 years of designing and mapping end-to-end GTM process architecture (signal identification, intent scoring, enrichment logic, outbound workflows) across an enterprise-scale revenue organization.5 years of experience influencing VP and SVP-level stakeholders across Sales, SDR, and Marketing to drive organizational pivots toward modern, AI-driven GTM models.

Selected excerpt

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